Costa, Joan

DirCom. Estratega de la complejidad

Nuevos paradigmas para la Dirección de la Comunicación

In the world today is increasingly important for all types of organizations have policies and communications strategies with clear and effective society. It is a common need for government agencies (municipalities, universities, governments), for companies (multinational and small, industrial or service) and also for all kinds of cultural, recreational or social. But knowing the demands and capture the proposals to move the society is not easy. Hence the birth and rapid development of the communication department and the figure of the DirCom responsible for transmitting these proposals and act as both receiving antennas to help organizations to position itself to developing a sustainable competitive. In this book the reader will find the contributions of fourteen first-rate authors, and academics DirComs to crumble the most current known to be those who want to manage and engage in the management of communications in all types of businesses and complex organizations, in also an increasingly complex world.

Bellaterra (cerdanyola del Vallès): Servei de Publicacions de la Universitat Autònoma de Barcelona, 2009 · Aldea Global, 22
250 p. · 17 x 24 cm · · ISBN 978-84-490-2568-6 · 20 € · castellà

Comprar a Libelista

Relacionats

Digital: DirCom. Estratega de la complejidad
Costa Solà-Senegalés, Joan

In the world today is increasingly important for all types of organizations have policies and communications strategies with clear and effective society. It is a common need f...
(Servei de Publicacions de la Universitat Autònoma de Barcelona, 2009) · 250 pàg. · 9 €

El periodisme digital amb valor
Canovaca de la Fuente, Enriqu

Quin model ha d'adoptar avui en dia la premsa per poder continuar complint la funció social informativa que ha tingut fins ara, mantenint alhora la seva sostenibilitat? Els ...
(Servei de Publicacions de la Universitat Autònoma de Barcelona, 2020) · 208 pàg. · 18 €

Digital: El periodisme digital amb valor
Canovaca de la Fuente, Enrique

Las Provincias y María Consuelo Reyna
Cervera Sánchez, Ana Mª

En una década significativa de nuestra historia reciente, la que va de 1972 a 1982, una periodista, Consuelo Reyna, y un medio de comunicación, «Las Provincias», que hasta...
(Servei de Publicacions de la Universitat Autònoma de Barcelona, 2020) · 208 pàg. · 18 €